Customer Success as a Business Strategy

Customer Success is not a department. It's a way of thinking about growth.
In this talk, Bruno Scott shows how CS ceases to be an operational area and becomes the backbone of business strategy, guiding decisions, predictability, and revenue expansion.

Based on years of experience leading consulting firms and corporate operations, Bruno explains how to structure CS to impact the business in a measurable way, connecting adoption, expansion, and retention to financial indicators.

This talk challenges leaders and executives to see customer success as an engine of growth, not a consequence of delivery.

When CS matures, the company stops selling products and starts selling success.

Ideal for CEOs, CS directors, post-sales managers, and leadership teams who want to position the customer at the center of the strategy with method, clarity, and results.