12 Dimensions of Innovation

Innovation isn't about having ideas. It's about having the structure to make them work.

In this lecture, Bruno Scott presents the 12 dimensions that underpin continuous innovation, showing that the true differentiator lies not in the ideas themselves, but in how they are connected, tested, and transformed into results.

Drawing on his experience in leadership, consulting, and executive education, Bruno explores how behavior, culture, and organizational architecture form the foundation of companies that evolve ahead of the market.

Each dimension reveals an essential piece of modern innovation, from creative mindset to disciplined execution.

"Innovation doesn't happen in chaos. It's born from the right structure."

This lecture is recommended for leaders, executives, and innovation, strategy, and culture teams who want to build businesses prepared to innovate intentionally and sustainably.

"Innovation isn't about ideas, it's about structure."