Book: The Retention Code

What really makes a customer stay?
In *The Retention Code*, Bruno Scott reveals the invisible structure that underpins loyalty, combining behavioral economics, decision psychology, and business strategy to explain why retention isn't luck, it's method.

The book deconstructs the simplistic view of customer loyalty and shows how effort, perceived value, and habit shape the relationship between customer and company.

With clear and thought-provoking language, the book teaches how to design intentional journeys, create value peaks, and transform data into predictable growth decisions.

"Customers don't stay because of satisfaction, they stay because of relevance. And relevance is built, not promised."

More than a book about customer experience, *The Retention Code* is a strategic thinking manual for those who want to build sustainable businesses and lead the future of the recurring economy.